Senior Product Marketing Manager - Attorney
New
J
JobgetherLegal Technology
Based in United StatesFull-TimeSenior
SalaryCompetitive salary plus RSUs.
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Job Details
- Experience
- 3+ years of experience in the legal industry or 8+ years of product marketing experience
- Required Skills
- SaaSMarket Research
Requirements
- 3+ years of experience in the legal industry or 8+ years of product marketing experience, preferably with a focus on legal technology.
- Strong analytical and strategic thinking skills, with the ability to transform market and customer insights into actionable go-to-market plans.
- Excellent communication and presentation skills, with the ability to clearly articulate complex products and concepts.
- Strong leadership and collaboration skills, with the ability to influence cross-functional teams and stakeholders.
- Experience developing product messaging, positioning, launch strategies, and marketing campaigns.
- Strong understanding of customer needs, market dynamics, and competitive positioning.
- Experience with litigation and eDiscovery is a plus.
- Experience in SaaS or enterprise software product marketing is a plus.
- Willingness and ability to proactively adopt and responsibly use AI tools to improve productivity and marketing outcomes.
Responsibilities
- Develop and refine clear, compelling product messaging and positioning that communicates product value to target legal and business audiences.
- Lead go-to-market strategies and execution plans for new product launches, product enhancements, and feature releases.
- Partner with product management, sales, and marketing teams to align launch strategies, messaging, and commercial priorities.
- Oversee integrated marketing campaigns designed to increase product awareness, generate demand, and strengthen customer engagement.
- Create sales enablement materials, collateral, presentations, and training resources that help sales teams communicate product value effectively.
- Conduct market research, competitive analysis, and customer research to identify trends, customer needs, competitive opportunities, and areas for differentiation.
- Translate market and customer insights into actionable product marketing strategies and initiatives.
- Collaborate with cross-functional stakeholders to influence priorities and ensure consistent product storytelling across channels.
- Use AI tools responsibly and proactively to improve efficiency, strengthen outcomes, and continuously evolve marketing practices.
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