Senior Healthcare Employer Marketing Manager
New
J
JobgetherHealthcare Marketing
USFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least 6 years of experience in B2B marketing, content marketing, business development enablement, healthcare, workforce development, communications, operations, consulting, or a related field.
- Required Skills
- Market ResearchData analytics
Requirements
- Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, Strategy, Operations, or related discipline (advanced degree preferred).
- At least 6 years of experience in B2B marketing, content marketing, business development enablement, healthcare, workforce development, communications, operations, or consulting.
- Demonstrated experience independently owning a substantial B2B marketing, go-to-market, field marketing, or employer engagement workstream.
- Exceptional writing, editing, presentation, and executive communication skills.
- Proven ability to simplify complex healthcare, workforce, product, and business concepts.
- Experience leading complex cross-functional initiatives and driving execution across matrixed teams without direct authority.
- Strong research and analytical skills with the ability to turn market intelligence and performance data into actionable decisions.
- Demonstrated independence, ownership, and sound judgment in managing competing priorities.
- Experience working with hospitals, health systems, or healthcare executives is highly valued.
- Familiarity with healthcare workforce development, talent pipeline solutions, or clinical education programs is a plus.
Responsibilities
- Own the Healthcare Employer Marketing workstream, including annual and quarterly priorities, operating plans, and execution against business objectives.
- Develop and manage integrated employer go-to-market plans spanning campaigns, field marketing, conferences, thought leadership, and sales enablement.
- Define priority employer audiences, value propositions, and calls to action across relevant segments.
- Lead marketing activation for healthcare employer pursuits, including messaging, content creation, and executive engagement.
- Measure and optimize performance using employer engagement, qualified leads, pipeline influence, and partnership outcomes.
- Coordinate cross-functional marketing workstreams across Business Development, Product, Finance, Legal, and other teams.
- Lead healthcare employer research and insights, synthesizing market trends and feedback into actionable recommendations.
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