Senior Manager, Institutional Markets
New
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The Princeton ReviewEducation Technology
Remote, USFull-TimeManager
Salary82,000 - 100,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisLead GenerationMarket Research
Requirements
- Bachelor's degree.
- 5+ years of relevant professional experience in higher education or ed tech marketing.
- Demonstrated record of developing and executing high-impact campaigns.
- Deep knowledge of Higher Ed, test prep, government, and library institutional landscapes.
- Understanding of institutional procurement cycles, funding, and policy changes.
- Experience using data-driven insights to refine targeting and messaging.
- Ability to balance strategic vision with hands-on execution.
- Strong project management skills with the ability to manage multiple complex projects.
- Exceptional communication and storytelling skills.
- Experience in cross-functional collaboration with Sales and Product teams.
Responsibilities
- Develop and lead marketing strategy for HED, TEST PREP, GOV, and LIB segments.
- Partner with Sales, Customer Success, and Product teams to align priorities and drive growth.
- Execute data-driven integrated campaigns to generate leads and support client retention.
- Conduct market research on institutional trends, buyer needs, and competitive dynamics.
- Manage the development of high-impact marketing assets including webinars, case studies, and content.
- Lead the strategy and execution for trade shows, conferences, and speaking engagements.
- Analyze campaign performance data to optimize ROI and strategy.
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