Sr. Global Product Marketing Manager, Consumer Digital
New
J
JobgetherConsumer Digital Healthcare
Remote opportunity open to candidates in the United States and Canada.Full-TimeSenior
Salary144,000 - 180,000 USD per year
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Job Details
- Required Skills
- Project ManagementStakeholder managementMarket Research
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- Strong product marketing experience in consumer technology, healthcare, digital health, or a related industry.
- Proven experience bringing digital products, features, or services to market throughout their lifecycle.
- Proven experience contributing to growth in adoption, engagement, retention, or expansion for consumer-facing products.
- Strong market research, analytical, strategic planning, and commercial problem-solving capabilities.
- Excellent communication, storytelling, presentation, and stakeholder-management skills.
- Demonstrated ability to influence and lead cross-functional initiatives.
- Strong project-management and organizational skills.
- Customer-focused mindset with the ability to incorporate behavioral insights into strategic decisions.
- Strategic thinking skills and the ability to connect market dynamics to business objectives.
- Ability to adapt and navigate ambiguity in a dynamic environment.
- MBA or advanced business qualification is preferred.
- Experience with digital health or patient engagement is advantageous.
- Experience managing global products or working across international markets is a plus.
Responsibilities
- Conduct market research, competitive analysis, and customer research to identify market opportunities, emerging trends, and customer needs.
- Develop clear product positioning, messaging, value propositions, and go-to-market strategies for consumer digital products.
- Lead go-to-market planning in partnership with product, marketing, revenue, sales, and customer support teams.
- Develop practical go-to-market playbooks that support product launches, adoption, engagement, retention, and sustainable growth.
- Define pricing, placement, and promotional strategies that balance customer value, market dynamics, and business objectives.
- Monitor product performance and commercial metrics to identify optimization opportunities.
- Translate customer feedback and behavioral insights into recommendations that inform product strategy.
- Manage complex strategic initiatives involving multiple stakeholders and competing priorities.
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