Senior Manager - Global Product Marketing
New
P
Paula’s ChoiceSkincare
USAFull-TimeManager
Salary$120,000 - $130,000 USD/annually
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData AnalysisCross-functional Team Leadership
Requirements
- Bachelor’s degree required; MBA preferred.
- 7+ years of relevant work experience in traditional CPG brand management and/or beauty marketing.
- Proven track record of driving business growth through strategic portfolio decisions.
- Demonstrated ability to influence executive stakeholders.
- Strong project management skills and understanding of NPL process from ideation to execution.
- Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred.
- Experience in agile creative thinking and generating new marketing ideas.
- Thrive in a dynamic, lean, and agile environment.
- Self-starter who takes initiative.
- Skincare product marketing and development experience is a plus.
- Global marketing experience is a plus.
Responsibilities
- Define and lead global innovation and portfolio strategy for assigned categories.
- Create compelling product positioning and stories to drive growth.
- Lead and align cross-functional global teams across Product Development, Regulatory, Insights, Sales, Finance, and International Markets.
- Analyze potential of new products and manage all aspects of New Product Launches (NPLs).
- Develop long-range portfolio strategies, including pricing architecture and rationalization.
- Serve as a strategic advisor to senior leadership on portfolio, innovation, and growth decisions.
- Manage pricing strategy, conduct competitive benchmarks, and lead annual price increases.
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