Regional Marketing Leader
New
J
JobgetherMarketing
United StatesFull-TimeLead
Salary110,000 - 120,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisStakeholder managementPowerPointHubSpot
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- 7+ years of experience in B2B marketing, preferably within insurance, financial services, or a comparable industry.
- Demonstrated ability to develop and execute integrated marketing programs that support demand generation, revenue growth, retention, and cross-sell.
- Strong written and verbal communication skills, with the ability to create professional content across digital, social, presentation, and print formats.
- Experience partnering with sales and business leaders to translate commercial priorities into actionable marketing strategies.
- Strong analytical skills and the ability to interpret campaign metrics, KPIs, and ROI data to guide decisions.
- Proficiency with Microsoft Office, particularly PowerPoint, for creating compelling business presentations and executive-ready materials.
- Working knowledge of business-oriented social media platforms, including LinkedIn, Facebook, and Instagram.
- Familiarity with marketing technology and systems; experience with HubSpot is a plus.
- Strong organizational and stakeholder-management skills, with the ability to manage multiple priorities and work effectively across regional and centralized teams.
Responsibilities
- Develop and execute scalable regional marketing programs designed to support new business growth, customer retention, cross-sell, and pipeline development.
- Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with broader business objectives.
- Localize and deploy centrally developed marketing initiatives while maintaining established strategic and operational guidelines.
- Lead programs focused on Centers of Influence (COIs), new business development, carrier partnerships, prospect marketing, and demand generation.
- Design repeatable marketing frameworks, processes, and best practices that can be adopted consistently across multiple regions.
- Own selected national marketing initiatives, coordinating with regional and national stakeholders to drive effective execution and adoption.
- Analyze campaign performance, regional marketing metrics, and ROI to identify trends, opportunities, and areas for improvement.
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