Franchise Development Marketing Coordinator
New
Y
Youth Athletes UnitedFranchise Development
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2-3 years
- Required Skills
- Project ManagementAdobe Creative SuiteLead GenerationWordPressCanvaCRMData analytics
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-3 years of franchise marketing experience, or franchise development/B2B marketing experience.
- Demonstrated experience managing email marketing platforms and CRM systems.
- Strong proficiency in digital advertising and data analysis.
- Exceptional copywriting, content creation, and project management skills.
- Familiarity with the franchise broker/consultant community and franchise lead generation portals.
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
- Experience with website content management systems like WordPress.
- Experience planning and supporting franchise expo and trade show participation.
- Ability to manage multiple priorities in a fast-paced environment.
Responsibilities
- Develop and manage franchise development content including brochures, landing pages, email campaigns, and social media.
- Build, manage, and optimize drip email campaigns and paid digital advertising to drive lead generation.
- Manage the franchise development CRM to ensure accurate lead tracking, pipeline visibility, and lead scoring.
- Act as the primary marketing contact for franchise brokers, developing toolkits and coordinating webinars or events.
- Track and report on marketing KPIs including cost per lead, conversion rates, and campaign ROI.
- Support the VP of Franchise Development in preparing materials for franchise expos and industry conferences.
- Create candidate-facing resources such as discovery day agendas and franchisee testimonials to support recruitment.
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