Associate Director, Demand Generation
New
A
AgilityB2B SaaS
CanadaFull-TimeManager
SalaryC$115,000–C$140,000 annually, plus a 15% target bonus
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementA/B testingHubSpotData analytics
Requirements
- 7+ years in B2B demand generation including multi-channel campaign strategy.
- Proven experience in B2B SaaS (media intelligence, martech, or communications technology preferred).
- People-management experience with a record of developing channel specialists.
- Deep expertise in full-funnel campaign architecture and buyer journey mapping.
- Fluency in HubSpot Marketing Hub for campaign review and QA.
- Proven experience with cold outbound programs on dedicated sending infrastructure outside marketing platforms.
- Working knowledge of jurisdiction-aware outbound strategy including CAN-SPAM, CASL, and GDPR/PECR.
- Strong technical understanding of email deliverability, authentication, and compliance regimes.
- Analytical mindset with daily/weekly data review and systematic A/B testing habits.
- Proven ability to influence cross-functional teams without direct authority.
Responsibilities
- Design end-to-end architecture of demand generation campaigns including buyer journey, content, product destinations, and channel mix.
- Manage and develop the SEO/Social Media Manager and the Field/Event Marketing Manager.
- Hold results oversight for paid search, paid ads, and outbound email programs.
- Own demand generation operating scorecard, focusing on MQL volume, outbound reply rates, and meetings booked.
- Orchestrate cross-sell and upsell motions jointly with Product Marketing.
- Collaborate with communications/content teams to ensure campaign assets land on strategy and on time.
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