Associate Creative Director, Copy
New
D
DirectiveMarketing Consultancy
We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK.Full-TimeMiddle
Salary$115,000-$125,000 CAD
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Job Details
- Experience
- 4–6 years of professional creative experience
- Required Skills
- Adobe After EffectsFigmaA/B testingGenerative AI
Requirements
- 4–6 years of professional creative experience, ideally in agency or B2B environments.
- Strong copywriting-led background with experience in campaign development.
- Ability to translate complex strategic insights into creative hypotheses.
- Expert-level proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Proficiency in Adobe After Effects and Premiere Pro.
- Expertise in Figma for design systems and collaborative handoff.
- Experience with performance creative, A/B testing, and CRO tools (e.g., Optimizely, Unbounce).
- Strong familiarity with generative AI creative tools.
- Executive presence and ability to present creative strategy to stakeholders.
- Understanding of UX/UI, content strategy, and digital marketing.
Responsibilities
- Translate strategic inputs into creative territories, messaging hypotheses, campaign concepts, headlines, and CTAs.
- Support new-business and portfolio-sales opportunities with speculative creative and campaign narratives.
- Establish a foundational strategic creative approach and campaign-style case studies.
- Partner with designers by providing clear concepts and copy direction for execution.
- Represent the creative department in client-facing strategic discussions and leadership conversations.
- Define and implement a creative testing rhythm to iterate on messaging and performance.
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