Senior Marketing Specialist
New
K
Keona HealthB2B SaaS / Healthcare
United StatesFull-TimeSenior
Salary85,000 - 100,000 USD per year
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Job Details
- Experience
- 5+ years of experience in B2B SaaS, CRM marketing, or related fields
- Required Skills
- SalesforceGoogle AnalyticsHubSpot
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in B2B SaaS, CRM marketing, or related fields.
- Proven expertise in demand generation, lead scoring, ABM, and persona targeting.
- Proficiency in marketing tools, including HubSpot, Google Analytics, and email marketing platforms.
- Experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns.
- Strong knowledge of SEO best practices, conversion rate optimization (CRO), and analytics-driven marketing.
- Demonstrated success in achieving aggressive MQL growth and pipeline contribution goals.
- Startup growth experience demonstrating agility and strategic thinking.
- Excellent communication, collaboration, and project management skills.
Responsibilities
- Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences.
- Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions.
- Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth.
- Lead demand generation efforts to grow marketing-qualified leads (MQLs) by 100% in the first year.
- Create and refine lead scoring models to align sales and marketing priorities.
- Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact.
- Develop high-quality content for the B2B buyer’s journey, such as blogs, case studies, and white papers.
- Design campaigns to support high-ticket sales processes using Salesforce, Zoho CRM, or similar systems.
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