Director, Earned and Owned Strategy
New
W
WpromoteDigital Marketing
This position may be performed remotely in most states within the US, with some exclusionsFull-TimeDirector
Salary$118,000 - $130,000
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Job Details
- Experience
- Minimum of 5 years of experience
- Required Skills
- Project ManagementSEODigital MarketingSEMrush
Requirements
- Minimum of 5 years of experience leading Earned & Owned Media programs (SEO, Content, Local SEO).
- Experience in an agency client-facing role preferred.
- Proven success managing large-scale, enterprise search and content transformation initiatives.
- Strong understanding of AI Search evolution and organic discoverability trends.
- Working experience with Web Analytics and SEO platforms such as SEMRush.
- Ability to manage integrated digital marketing campaigns using cross-channel insights.
- Excellent time and project management skills.
- Strong cross-functional collaboration and team unification skills.
- Exceptional presentation and executive communication skills for advising senior client leadership.
Responsibilities
- Act as the executive strategic lead on key accounts, accountable for client success.
- Develop integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience.
- Translate complex business objectives into actionable roadmaps that drive measurable performance outcomes.
- Oversee strategic frameworks for AI Search readiness and integrate AI-driven insights into forecasting and planning.
- Partner with internal channel and analytics teams to enhance operational workflows and reporting.
- Provide executive-level oversight of campaign ideation, launch, and measurement.
- Support business development through presentations, strategic consulting, and identifying growth opportunities.
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