Director, Earned and Owned Strategy
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeDirector
Salary$118,000 - $130,000
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Job Details
- Experience
- Minimum of 5 years
- Required Skills
- SEODigital MarketingSEMrush
Requirements
- Minimum of 5 years of experience leading Earned & Owned Media programs.
- Experience across SEO, Content, Local SEO, or adjacent digital channels.
- Client-facing experience in an agency or brand-side organization.
- Experience managing integrated digital marketing campaigns leveraging cross-channel insights.
- Working experience with Web Analytics tools.
- Proficiency in SEMRush or similar SEO platforms.
- Proven success managing large-scale, enterprise search and content transformation initiatives.
- Deep understanding of AI Search evolution and organic discoverability trends.
- Excellent time and project management skills.
- Strong cross-functional collaboration skills.
- Exceptional presentation and executive communication skills.
Responsibilities
- Serve as the executive strategic lead on key accounts to ensure client success.
- Develop integrated earned strategy plans combining SEO, Local SEO, Content Marketing, AI Search, and Lifecycle Marketing.
- Translate complex business objectives into actionable roadmaps for measurable outcomes.
- Oversee strategic frameworks for AI Search readiness and technical optimization.
- Collaborate with channel and analytics teams to improve operational workflows and reporting.
- Lead cross-functional planning and campaign execution.
- Support business development through executive-level presentations and strategic consulting.
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