Consumer Marketing Manager
New
A
Addition WealthFintech
Work from anywhereFull-TimeMiddle
Salary$140,000 - $180,000 a year
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Job Details
- Experience
- 5-8 years
- Required Skills
- Data Analysis
Requirements
- 5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company.
- Expertise leveraging data to drive engagement and conversion.
- Proven experience planning and running multi-channel campaigns.
- Comfort working cross-functionally with Product, Growth, and Client Success teams.
- Strong analytical instincts; comfortable defining metrics, reporting on performance, and using data to guide decisions.
- Excellent written communication skills, with the ability to write and edit consumer-facing copy.
- Comfortable working with AI and modern marketing tools.
- Resourceful and ownership-driven, with a builder's mindset for a lean environment.
- Experience with direct mail or other offline/owned channels is a plus.
- Experience marketing to end users within a white-label or B2B2C model is a plus.
Responsibilities
- Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels.
- Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis.
- Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans.
- Build and manage lifecycle/email marketing programs including onboarding, activation, retention, and re-engagement flows.
- Develop and test offline tactics as part of an integrated engagement strategy.
- Segment and target end users based on behavior, product usage, and lifecycle stage.
- Report regularly to the CMO on campaign performance, engagement metrics, and program impact.
- Continuously test, measure, and optimize tactics to improve engagement and retention outcomes.
- Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements.
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