Senior Strategist
New
F
FINN PartnersMarketing Agency
Remote (U.S.)Full-TimeSenior
Salary$90,000-$110,000
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Job Details
- Experience
- 8 to 10+ years
- Required Skills
- Project ManagementGoogle Analytics
Requirements
- 8 to 10+ years of relevant experience in an integrated marketing agency or similar environment.
- Demonstrated experience leading strategy development and implementation within heavily regulated industries.
- Proven track record in the financial services sector, navigating specific compliance nuances.
- Deep understanding of integrated marketing and ability to write sharp, inspiring creative briefs.
- Proven ability to build reusable strategic frameworks.
- Working knowledge of key marketing channels including traditional media, Meta, TikTok, YouTube, and LinkedIn.
- Proficiency with marketing tools such as GA4 and Google Analytics.
- Demonstrated ability to use AI tools to improve research, synthesis, and content development.
- Excellent project management and organizational skills.
- Ability to work effectively in a fast-paced agency environment with shifting priorities.
Responsibilities
- Serve as a primary day-to-day strategic partner for agency accounts, validating and challenging ideas while driving alignment between client C-suite and execution teams.
- Partner with creative, account, and project management teams to ensure strategic intent is reflected in practical deliverables.
- Clarify objectives and map audience tensions by embedding in client leadership conversations.
- Develop and champion brand-level positioning and messaging hierarchies across various lines of business.
- Architect content and messaging systems, including sequencing and modularity, in partnership with copywriters.
- Collaborate with media and channel leads to map content across customer journeys.
- Identify growth opportunities and proactively translate insights into strategic recommendations.
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