Marketing Analytics & Business Intelligence Analyst
New
A
AfinaE-commerce Wellness
United KingdomFull-TimeEntry
Salary not disclosed
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Job Details
- Required Skills
- PythonSQLBusiness IntelligenceGoogle AnalyticsMicrosoft ExcelGoogle SheetsData analytics
Requirements
- Recent graduate from a quantitative or analytical program (e.g., Data Analytics, Engineering, Economics, Computer Science, or Business Analytics).
- Deep curiosity about consumer behavior, e-commerce, and digital marketing.
- Highly analytical mindset with proficiency in Excel or Google Sheets.
- Ability to synthesize data into actionable insights and strategic impact.
- Strong communication skills with the ability to simplify complex concepts.
- Self-starter capable of thriving in a fast-paced, high-growth environment.
- Coachable, ambitious, and passionate about product strategy and advertising.
- Experience with Python and SQL is beneficial.
- Bonus: Prior experience with D2C, paid advertising, or analytics tools.
- Bonus: Exposure to Meta Ads Manager, Google Ads, GA4, or Looker Studio.
Responsibilities
- Identify drivers behind successful advertising creative to uncover scaling opportunities.
- Evaluate customer-acquisition funnel performance across various marketing channels.
- Collaborate with the creative team to test data-driven hypotheses and guide initiatives.
- Own marketing performance tracking and communicate results through dashboards.
- Analyze customer behavior, cohorts, retention, and purchasing patterns.
- Build segmentation models to identify high-value customer groups.
- Evaluate product lines to understand drivers of profitability and lifetime value.
- Assess demand for new product launches and build business cases covering TAM and unit economics.
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