Growth Marketing Specialist
New
V
VELAIOStaff Augmentation
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Spanish and English
- Required Skills
- Google AnalyticsHubSpot
Requirements
- Proven experience in Growth Marketing or similar roles, ideally within B2B technology or services.
- Mastery of Google Ads, Facebook Ads, LinkedIn Ads, and SEO/SEM.
- Proficiency with email-marketing platforms such as Mailchimp or HubSpot.
- Expertise in analytics suites including Google Analytics, Mixpanel, or Amplitude.
- Data-driven mindset with the ability to extract insights from datasets to create actionable experiments.
- Creative storytelling talent for crafting content for technical and business audiences.
- Bilingual fluency in Spanish and English for copywriting and international collaboration.
- Autonomy and proactivity in juggling multiple initiatives and prioritizing by impact.
Responsibilities
- Plan and lead initiatives to attract new leads, maximize trial activation, and foster customer loyalty and referrals.
- Create A/B tests, alternative landing pages, and message variations to optimize performance across channels.
- Manage and scale PPC, display, social selling, and email campaigns focused on CPA and LTV.
- Produce high-impact content including eBooks, webinars, case studies, and SEO-optimized posts.
- Define and monitor KPIs such as conversion rate, churn rate, CAC, LTV, and NPS to guide strategy.
- Collaborate with Product, Sales, and Data Science teams to align messaging and validate hypotheses.
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