Product Marketing Specialist
New
A
AppMySiteDigital Marketing
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- HTMLCSSJavascriptGoogle AnalyticsSEO
Requirements
- 6+ years of experience in product marketing, performance marketing, and SEO.
- Proven track record in scaling SEO, content marketing, and performance campaigns.
- Deep understanding of digital advertising platforms including Google Ads, Meta Ads, and LinkedIn Ads.
- Proficiency in analytics tools like Google Analytics, Google Data Studio, Looker, and Tableau.
- Hands-on experience with tag management systems, specifically Google Tag Manager.
- Familiarity with marketing automation and CRM platforms such as HubSpot or Marketo.
- Working knowledge of HTML, CSS, and JavaScript for troubleshooting and SEO implementation.
- Strong analytical and problem-solving skills.
Responsibilities
- Lead and execute comprehensive SEO strategies to drive sustainable growth in organic traffic.
- Oversee content-led acquisition strategies including blog and landing page optimization.
- Monitor and optimize website performance and technical SEO implementation.
- Develop and manage multi-channel performance marketing campaigns across Google Ads, Meta, and LinkedIn.
- Own end-to-end campaign execution including audience segmentation, bidding, and conversion optimization.
- Manage marketing budgets and conduct A/B testing to maximize ROI.
- Build tracking infrastructure using Google Tag Manager for accurate attribution.
- Prepare and present performance reports to stakeholders.
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