Product Marketing Manager
New
T
TechnologyAdviceB2B Marketing
United States (Remote)Full-TimeMiddle
Salary90,000 - 110,000 USD per year
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Job Details
- Experience
- 5+ years of experience in B2B Marketing, Product Marketing, Demand Generation, Content Marketing, or similar roles
Requirements
- 5+ years of experience in B2B Marketing, Product Marketing, Demand Generation, Content Marketing, or similar roles.
- Genuine passion for understanding buyers, researching markets, and developing stand-out messaging and creative assets.
- Strong ability to work collaboratively with cross-functional teams.
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
- Desire to contribute to content marketing, sales enablement, and demand generation across the team.
- Able to thrive in a high-velocity, agile, and rapidly changing environment.
- Self-starter who is comfortable working independently and experimenting.
- Ability to continuously pivot strategies to drive business needs forward.
Responsibilities
- Lead the strategy and execution of core product marketing functions including customer research, market intelligence, product positioning, and customer-facing collateral.
- Drive our content and thought leadership strategy based on customer and market insights, industry trends, and core positioning priorities.
- Partner closely with our sales team to provide up-to-date collateral, presentations, research, videos, and other tools to be used throughout the sales process.
- Partner with our Product and Operations teams to support product strategy, new product and service introductions, and related product collateral and messaging.
- Collaborate with others in our marketing team including Demand Gen and Sales Development to support key campaigns, refine messaging, and ensure our key programs are leveraging the latest thought leadership and market research.
- Act as a subject matter expert on B2B marketing as a content creator and publisher, with potential to participate in podcasts, videos and more.
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