Paid Media Specialist

New

BrazilFull-Time

Salary not disclosed

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Job Details

Hands-on experience managing Google Ads campaigns, including structure, keyword research, text ads, and bidding strategies.
Strong knowledge of paid media performance metrics: CPA, CTR, CVR, ROAS, and budget pacing.
Proficiency in Google Ads and business intelligence reporting.
Practical experience creating reports, pivot tables, and VLOOKUP analyses in Excel or Google Sheets.
Strong analytical and problem-solving skills to interpret data and drive optimization.
Excellent communication and collaboration skills for working with cross-functional stakeholders.
Strong attention to detail and ability to maintain high standards of quality and performance.
Excellent organizational skills for managing multiple campaigns and deadlines in a fast-paced environment.
Ability to work effectively within a regulated environment and follow compliance/responsible advertising practices.

Set up, manage, and optimize paid media campaigns across Google Ads (Search, Performance Max, Demand Gen, App, YouTube) and Apple Search Ads.
Conduct keyword, audience, placement, and competitor research to strengthen targeting and acquisition performance.
Create and test ad copy, creative assets, and landing pages to improve conversion rates through A/B testing.
Monitor performance KPIs including CPA, CTR, CVR, and ROAS to identify trends and optimization opportunities.
Manage campaign budgets and monitor spend pacing to ensure efficient utilization.
Build reporting dashboards and translate campaign data into actionable insights for internal stakeholders.
Collaborate with cross-functional teams to align media activity with commercial objectives.
Ensure campaigns adhere to brand, Responsible Gaming, and regulatory requirements.

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