Consumer Services Marketing Account Director
New
J
JobgetherDigital Marketing
Based in United StatesFull-TimeDirector
SalaryBase salary paid in USD, plus commission opportunities.
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Job Details
- Languages
- English
- Experience
- 6+ years
- Required Skills
- Project ManagementLead GenerationDigital MarketingClient relationship management
Requirements
- 6+ years of experience in lead generation, consumer services marketing, digital marketing, or a closely related field.
- Strong understanding of lead-generation economics, including CPL, lead-to-opportunity rate, cost per acquisition, and lifetime value by lead source.
- Experience working with organizations that have internal sales teams and an ability to align marketing strategies with sales conversion requirements.
- Strong familiarity with paid-search-heavy media strategies and local or market-level campaign structures.
- Knowledge of local SEO, Google Business Profile, and review strategies relevant to consumer services businesses.
- Demonstrated understanding of the difference between lead volume and lead quality.
- Proven track record of retaining and growing client accounts, including increasing recurring revenue.
- Strong client-facing communication, presentation, strategic thinking, and relationship-building skills.
- Ability to interpret performance data, identify business constraints, and turn findings into practical recommendations.
- Strong organizational and project management skills.
- Advanced spoken and written English proficiency.
Responsibilities
- Own a portfolio of 4–6 consumer services accounts, developing strategies focused on lead quality, funnel conversion, customer acquisition cost, and sustainable business growth.
- Use AI technologies and internal intelligence tools to improve business processes, accelerate analysis, and enhance marketing decision-making.
- Lead quarterly strategic reviews that diagnose growth constraints across business objectives, audience, product, messaging, channels, and measurement.
- Partner directly with client sales and operations teams to understand lead quality requirements and incorporate those insights into targeting, creative, media, and campaign strategies.
- Own senior client relationships and lead quarterly business reviews focused on meaningful business metrics such as cost per acquisition, lead-to-close rates, and customer value.
- Coordinate paid search, paid social, SEO, local marketing, and creative teams around a unified account strategy.
- Advise clients on geographic expansion and local market prioritization.
- Drive client retention, renewals, account expansion, and recurring revenue growth.
- Coach analysts and marketing specialists through direct, specific feedback.
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