Senior Social Media Strategist
New
H
HumanaHealthcare, Insurance
United StatesFull-TimeSenior
Salary$86,300 - $118,700 per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Digital Marketing
Requirements
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, or a related field, or equivalent experience.
- 5+ years of experience in social media strategy, content strategy, corporate communications, or digital marketing.
- 3+ years of experience developing, editing, publishing, or managing content for enterprise social media or owned digital channels.
- Proficiency with content and workflow platforms such as Sprinklr, Aprimo, or similar.
- Experience managing cross-functional content workflows and editorial calendars in a matrixed environment.
- Demonstrated experience using social listening and analytics dashboards to improve campaign outcomes.
- Strong editorial judgment with the ability to translate complex business priorities into compelling stories.
- Home office must support a minimum download speed of 25 Mbps and upload speed of 10 Mbps.
- Ability to work from a dedicated space to protect member PHI/HIPAA information.
- Must be able to travel occasionally to office locations for training or meetings.
Responsibilities
- Develop, edit, publish, and optimize enterprise social and owned channel content.
- Manage editorial calendars, approvals, publishing workflows, and delivery timelines using tools like Workfront, Aprimo, and Sprinklr.
- Partner with lines of business, creative, analytics, and legal teams to execute organic and paid social campaigns.
- Use performance insights and reporting dashboards to refine content strategies and improve engagement.
- Translate business priorities and enterprise narratives into audience-relevant content.
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