Copywriting Manager
New
H
HumanaHealthcare
United StatesFull-TimeManager
Salary$104,000 - $143,000 per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years of professional copywriting experience; 2+ years of people leadership experience
- Required Skills
- EditingGenerative AICross-functional collaboration
Requirements
- Bachelor’s degree or higher in English, Marketing, Communications, Journalism, Advertising, or a related field, or equivalent professional experience.
- 6+ years of professional copywriting, content development, advertising, marketing communications, or related creative experience.
- 2+ years of people leadership, supervisory, team lead, or workstream leadership experience, including coaching writers and providing direct creative feedback.
- Portfolio demonstrating strong copywriting craft, concept development, headline writing, campaign thinking, and multi-channel execution aligned to strategic briefs.
- Experience collaborating with cross-functional teams to develop audience-centered, brand-aligned content across digital, print, email, social, direct mail, web, video, or integrated campaign channels.
- Must have dedicated workspace free from interruptions to protect member PHI/HIPAA information.
- Self-provided internet service with a minimum download speed of 25 Mbps and upload speed of 10 Mbps.
Responsibilities
- Lead, coach, and develop a team of copywriters by providing clear feedback, prioritization support, and craft guidance.
- Review and approve copy concepts, headlines, messaging, and content to ensure brand voice, audience relevance, quality, and compliance readiness.
- Translate strategic briefs, business objectives, audience insights, and performance inputs into compelling copy direction across digital, print, email, social, video, direct mail, and integrated campaigns.
- Partner with creative directors, designers, strategists, project managers, compliance partners, and business stakeholders to align messaging, timelines, feedback, and delivery expectations.
- Identify opportunities to improve writing standards, editorial practices, workflow efficiency, and the use of technology, including GenAI, to support scalable content development.
View Full Description & ApplyYou'll be redirected to the employer's site
