Performance Marketing Copywriter
New
E
EXLFinancial Services
Remote, USFull-TimeMiddle
Salary$53,000-70,000 plus bonus plus benefits
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Job Details
- Required Skills
- Digital MarketingStrategic thinking
Requirements
- Proven experience as a Copywriter.
- Strong background in performance marketing and direct response copywriting.
- Experience creating messaging for financial services, banking, lending, or insurance industries.
- Strategic thinking capabilities and ability to apply customer insights.
- Proficiency in AI-powered content development tools and workflows.
- Understanding of regulatory compliance standards in marketing communications.
- Ability to write across diverse digital and direct mail channels.
- Strong attention to detail for maintaining brand quality and compliance.
Responsibilities
- Develop integrated marketing campaigns across direct mail and digital channels.
- Craft compelling, customer-centric messaging to drive engagement, acquisition, retention, and loyalty.
- Support business objectives and adhere to regulatory requirements.
- Apply strategic thinking and customer insight to multi-channel communication journeys.
- Utilize AI-powered tools and workflows to improve creative effectiveness and operational efficiency.
- Maintain brand standards and quality control in all communications.
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