Staff Product Manager, SEO and AI Visibility
New
L
Luxury PresencePropTech, Real Estate
CanadaFull-TimeStaff
Salary150,000 - 180,000 USD per year
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Job Details
- Experience
- 8+ years combined across SEO and product management, including 3+ years as a product manager shipping alongside engineering teams
- Required Skills
- Artificial IntelligenceProduct ManagementSEOA/B testingData analytics
Requirements
- 8+ years combined experience across SEO and product management.
- 3+ years experience as a product manager shipping features alongside engineering teams.
- Deep technical foundation in rendering, JavaScript SEO, and index management.
- Experience with crawl management, structured data, and page performance optimization.
- Experience managing search for platforms hosting multiple independent customer domains (e.g., website builders, hosting platforms, franchise networks).
- Expertise in data analysis, including Search Console at scale and log analysis.
- Proficiency with AI as a tool for investigation, prototyping, and unblocking development workflows.
- Strong judgment in prioritization and strategic decision-making.
- Ability to effectively document requirements for engineering teams.
- Experience at website platforms (e.g., Shopify, Wix, Squarespace) is preferred.
- Knowledge of programmatic/template-driven SEO across large page inventories is preferred.
- Background in local/entity-driven search or PropTech/B2B2C is preferred.
Responsibilities
- Own the product strategy and roadmap for organic discovery and AI visibility across every site on the platform.
- Manage technical foundations including crawlability, indexation, rendering, internal linking, structured data, and page performance.
- Productize repetitive workflows through automation, better defaults, and shared capabilities.
- Define how to measure citations and visibility for client brands and listings within AI answer engines.
- Run an experimentation program using cohort testing and causal impact analysis to prove results at scale.
- Oversee migration quality and regression prevention through automated checks and clear standards.
- Collaborate with internal platform teams to integrate search design into new website development.
- Set platform-level goals for organic performance and report progress to leadership.
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