Analista de Marketing Intelligence
New
J
JobgetherMarketing Intelligence
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Business IntelligenceData AnalysisMicrosoft Power BIGoogle AnalyticsMarket ResearchCRM
Requirements
- Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, Engineering, or a related field.
- Professional experience in Marketing Operations, Revenue Operations, Marketing Business Intelligence, Competitive Intelligence, or a related area.
- Strong experience working with CRM platforms and marketing data.
- Experience with BI and Analytics tools, particularly Power BI and Google Analytics/GA4 or equivalent platforms.
- Experience managing and analyzing Marketing and Sales funnels.
- Experience with market segmentation, benchmarking, competitive analysis, or market intelligence.
- Strong analytical rigor and commitment to data quality.
- Ability to transform complex information into objective analyses and easy-to-understand recommendations.
- Knowledge of the private education/higher education and/or government sectors is a plus.
- Experience building Marketing Operations processes or structures in low-maturity environments is a plus.
- Experience in B2B software or SaaS companies is desirable.
Responsibilities
- Support the restructuring and development of Marketing Operations by organizing processes, data, and performance indicators.
- Build market and competitive intelligence by monitoring competitors, trends, positioning, offerings, and relevant market movements.
- Map and prioritize markets, segments, and adjacent opportunities across the Education and Government sectors.
- Conduct market potential studies to understand target audiences, business challenges, needs, and emerging opportunities.
- Partner with Marketing and Sales to transform market, CRM, performance, and win/loss data into actionable strategies and recommendations.
- Manage and analyze Marketing data and processes, including funnel performance, conversion, attribution, lead generation, and lead qualification.
- Build reports, dashboards, and performance analyses using CRM, automation, Analytics, and BI tools.
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