Sr. Marketing Strategy and Analytics Manager
New
T
TwilioB2B SaaS
Remote - USFull-TimeSenior
SalaryBased in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $128,560 - $160,700. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $136,000 - $170,000. Based in the San Francisco Bay area, California: $151,120 - $188,900.
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Job Details
- Experience
- 5+ years
- Required Skills
- PythonSQLSalesforceTableauData modelingLookerGitHub
Requirements
- 5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence within a high-growth B2B SaaS or technology organization.
- Mastery of complex SQL and proficiency in Python or R for data extraction, manipulation, and statistical analysis.
- Proven track record building enterprise-grade executive scorecards and self-serve dashboards in Tableau and Looker.
- Strong functional understanding of Salesforce data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms.
- Exceptional communication skills with experience partnering directly with Director/VP-level leaders.
- Experience with customer data platforms and intent tools such as Segment, 6sense, or Marketo is desired.
- Experience with Marketing Modeling, multi-touch attribution, and lifetime value (CLV/LFTV) analyses.
- Familiarity with Git/GitHub workflows for analytics version control.
- Passion or prior experience in the social impact, non-profit, or public sector technology domains.
Responsibilities
- Drive regular operating rhythms, quarterly pipeline generation OKR targets, QBR data packs, and marketing budget allocation frameworks.
- Architect rigorous business cases, scenario models, and ROI forecasts to secure investment for new marketing programs.
- Design, script, and operationalize automated marketing triggers in Python/SQL notebooks to power high-converting marketing plays.
- Own end-to-end pipeline attribution models and integrate rep-level metrics into leadership scorecards.
- Operationalize advanced account tiering and segmentation logic across Salesforce and intent tools like 6sense.
- Partner with central data science teams on marketing mix modeling while independently owning custom scenario analyses.
- Maintain and modernize GTM data infrastructure, including Looker, Tableau, and Salesforce reporting assets.
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