CRM & Lifecycle Lead
New
R
Releaf Dispensary LtdHealthtech, Medical Cannabis
United KingdomFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisComplianceCRM
Requirements
- 3+ years of experience in a CRM, lifecycle, or retention marketing role.
- Proven experience in healthcare, healthtech, or a regulated B2C environment.
- Strong copywriting and design skills with an ability to rebuild communication content.
- Experience leading or hands-on involvement in CRM platform migrations.
- Proficiency with Klaviyo and SMS marketing platforms.
- Analytical skills: ability to pull reports, analyze data, and act on insights.
- Understanding of compliance requirements within healthcare or subscription marketing.
- Experience with subscription or membership retention models is a plus.
Responsibilities
- Conduct a full content and copy audit across all email and SMS communications.
- Re-design and build on-brand email templates.
- Lead the technical migration to consolidate CRM platforms alongside developers.
- Own the patient lifecycle strategy from onboarding through reorder and retention.
- Build and manage automated flows and campaigns in Klaviyo and SMS platforms.
- Test, measure, and report on campaign performance to drive strategy.
- Monitor email deliverability and maintain database hygiene.
- Grow the Releaf+ subscription program and improve patient lifetime value.
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