Performance Creative Strategist

H
HeadlightPerformance Marketing
Work from anywhere — we’ve been fully remote since day oneFull-TimeMiddle
Salary not disclosed
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Job Details

Experience
3–5 years
Required Skills
Data Analysis

Requirements

  • 3–5 years experience in performance creative strategy, copywriting, or growth marketing.
  • Strong portfolio of ad copy and creative strategy work.
  • Proven ability to collaborate with designers and cross-functional teams.
  • Comfortable interpreting performance data and making creative recommendations.
  • In-platform experience with all major ad platforms (Meta, Google, TikTok, YouTube).
  • Experience in apps or consumer tech highly preferred.
  • Familiarity working within detailed brand guidelines and design systems.
  • Ability to speak the language of both brand and performance marketing stakeholders.
  • Excellent written and verbal communication skills; organized and detail-oriented.

Responsibilities

  • Collaborate with Account and Growth teams to deliver creative strategies that drive measurable results for high-growth apps and consumer tech brands.
  • Analyze campaign performance metrics, distill insights, and translate data into actionable creative testing roadmaps.
  • Partner closely with designers to concept, brief, and produce ad creative that scales across multiple formats and platforms.
  • Write high-converting ad copy across social, search, and display campaigns with a focus on clarity, persuasion, and brand alignment.
  • Stay ahead of cultural trends, competitive landscapes, and category insights to inspire fresh creative strategies.
  • Develop strategies tailored to the nuances of major platforms, including Facebook, Google, TikTok, YouTube, and more.
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