Creative Lead – DTC & Performance Creative
J
JobgetherDTC eCommerce
India, US-time-zone overlap preferredFull-TimeLead
Salary$8,000–$10,000 USD per month
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisNotion
Requirements
- 4+ years of experience in performance creative, creative production, agency management, or a closely related field.
- Proven experience managing creative agencies, vendors, creators, editors, designers, copywriters, or other creative partners.
- Strong experience briefing and developing paid social creative, particularly for Meta and TikTok.
- Strong understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing principles.
- Demonstrated ability to connect creative decisions and production output to performance metrics and broader business outcomes.
- Comfortable managing creative workflows using Notion or similar project and collaboration tools.
- Excellent written communication skills, particularly for asynchronous collaboration, briefing, feedback, and reporting.
- Highly organized, proactive, detail-oriented, and comfortable taking ownership of outcomes in a fast-moving environment.
- Strong analytical and research skills, with the ability to turn customer insights and performance data into actionable creative recommendations.
Responsibilities
- Own the end-to-end creative production process across multiple external creative agencies and an internal team, managing priorities, quality, delivery, reviews, and performance.
- Lead agency relationships, including running biweekly calls, setting expectations, reviewing output, and holding partners accountable for execution and results.
- Develop approximately 10 creative briefs per week using customer research, audience insights, competitive intelligence, and performance data.
- Oversee and quality-check scripts, static concepts, UGC ideas, hooks, video edits, landing-page concepts, and supporting research.
- Provide clear, actionable creative feedback to strategists, editors, designers, creators, copywriters, and agency partners.
- Manage creative workflows and production tracking through Notion or comparable project-management systems.
- Research winning advertisements, customer reviews, competitors, audience pain points, offers, hooks, and emerging creative patterns to inform new concepts.
- Analyze creative performance and identify which concepts, formats, messages, and executions are working and which opportunities should be tested next.
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