Media Buyer (iGaming)
P
Pack.comIGaming / Gaming
Brazil. Argentina. Peru. Mexico. Colombia. PanamaFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- Mandatory track record managing paid media campaigns directly within iGaming, online casinos, sweepstakes, sports betting, or crypto-gaming platforms.
- Demonstrated history of managing tens or hundreds of thousands of dollars in monthly ad spend profitably.
- Mastery of ad account structures, pixel tracking, and server-to-server (S2S) tracking.
- Proficiency in cloaking/compliance workflows and bypass strategies for platform restrictions.
- Deep understanding of user psychology, conversion rate optimization (CRO), and direct-response advertising hooks.
- Ability to analyze raw campaign data and perform funnel attribution.
- Ability to adjust bid strategies based on backend player value and LTV metrics.
Responsibilities
- Buy and optimize media programmatically across crypto-gaming DSPs, specialized ad networks, and gaming-focused publisher placements.
- Execute performance-driven paid placements and native sponsorships within high-volume gaming and iGaming Telegram channels and Discord hubs.
- Amplify organic creator reach by whitelisting and running dark posts through mid-tier gaming creators and streamers.
- Leverage native ad networks, pop/under networks, and programmatic video networks tailored for gaming and sweepstakes demographics.
- Analyze raw campaign data to perform funnel attribution and adjust bid strategies based on backend player value and LTV metrics.
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