Product & Customer Marketing Manager
New
A
AgilityB2B SaaS PR
CanadaFull-TimeMiddle
SalaryC$100,000–C$128,000 annually, plus a 15% target bonus
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Job Details
Requirements
- B2B SaaS product marketing experience, covering both product and customer marketing.
- Demonstrated ability to translate technical features into clear, value-oriented narratives.
- Experience sourcing, interviewing, and producing published enterprise case studies.
- Experience creating product collateral such as one-pagers, launch decks, and blog content.
- Confident live presentation skills, with experience delivering product webinars.
- Proactive ability to gather roadmap clarity, customer stories, and competitive intelligence.
- Analytical mindset for tracking launch performance and content engagement.
- Familiarity with the PR and communications market and buyer personas.
- Experience with review programs like G2 is considered an asset.
Responsibilities
- Steward product positioning and build the 'agentic orchestration' story across all assets.
- Map feature sets against the strategic needs of Enterprise, Government, In-house PR, and PR Agency segments.
- Manage the end-to-end launch process on a 60-day cadence, including positioning, naming, and internal readiness.
- Create and present product webinars for customers and prospects.
- Run the G2 and review solicitation program to drive feature mentions.
- Produce enterprise-grade case studies using real metrics and named capabilities.
- Develop product collateral including one-pagers, blog posts, sales decks, and comparison assets.
- Maintain a cross-sell whitespace map to drive expansion pipeline.
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