Digital PR Specialist
New
O
OmniscientDigital Marketing
USA - Remote, +/- 3 hours of Eastern TimeFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisSEOReporting
Requirements
- Proven experience in earned media, link building, or digital PR.
- Exceptional communication skills with a focus on building long-term relationships with journalists and editors.
- Proficiency in using AI tools for automation, drafting, and process efficiency.
- Strong ability to interpret data and report on campaign performance.
- Experience in community engagement, particularly within Reddit, while adhering to platform norms.
- Ability to manage a diverse portfolio of accounts and prioritize competing deadlines.
- Understanding of how off-page signals and brand mentions influence search engine and AI visibility.
- Resourceful, self-directed working style with the ability to build processes from scratch.
Responsibilities
- Build and manage link acquisition campaigns by prospecting high-authority sites and crafting personalized pitches.
- Run brand mention and digital PR outreach to secure earned media and citations for LLMs.
- Distribute original research reports and data studies to earn coverage and backlinks.
- Develop and execute Reddit engagement strategies to build community credibility.
- Collaborate across internal teams to align link targets with organic growth and creative priorities.
- Track and analyze campaign metrics, including links, brand mentions, and referral traffic to provide data-driven recommendations.
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