Customer Lifecycle Marketing Manager
New
P
PubNubB2B SaaS
United KingdomFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisCRM
Requirements
- 3+ years in B2B SaaS lifecycle, customer, or retention marketing.
- Experience marketing to developer-focused audiences.
- Data-driven approach to segmentation, timing, and measurement.
- Hands-on experience with CRM and marketing automation.
- Strong cross-functional collaboration with Customer Success and Sales.
Responsibilities
- Build customer lifecycle and nurture programs.
- Design platform expansion and feature adoption campaigns.
- Partner with GTME on customer health scoring.
- Identify customer expansion signals using data.
- Create ROI reports and value summaries for Account Managers.
- Execute multi-team penetration campaigns within enterprise accounts.
- Build win-back and customer re-engagement campaigns.
- Analyze churn trends and improve retention strategies.
- Partner closely with Customer Success and Account Managers.
- Measure lifecycle program performance and optimize results.
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