Performance Marketing Specialist
New
S
ScaleSourceDigital Marketing
Brazil. Colombia. Argentina. Peru. Venezuela, Bolivarian Republic of. Ecuador, Monday–Friday, 9am–6pm (Pacific, Central, or Eastern)Full-TimeMiddle
Salary1,250 - 1,500 USD per month
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Job Details
- Languages
- English
- Experience
- 2–5 years
- Required Skills
- Adobe PhotoshopDigital Marketing
Requirements
- 2–5 years of hands-on digital marketing experience, ideally managing campaigns from setup through optimization
- Demonstrated experience running paid advertising campaigns on Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
- Experience using Klaviyo or Mailchimp for email and SMS marketing campaigns
- Proficiency in Adobe Photoshop and Premiere for creative edits and asset preparation
- Strong written English communication skills
- Ability to analyze campaign performance data to inform testing and optimization decisions
- Experience with ChatGPT or similar AI tools
- Reliable internet connection for client calls and campaign launches
- Ability to work independently and manage project deadlines effectively
- Consistent and reliable attendance during required business hours
Responsibilities
- Plan, launch, monitor, and optimize paid advertising campaigns across Meta, Google, and LinkedIn
- Adjust budgets, targeting, and campaign settings based on performance metrics
- Collaborate with writers and designers to prepare and evaluate ad copy and creative assets
- Build and execute email and SMS marketing campaigns using Klaviyo or Mailchimp
- Test campaign variables such as subject lines and timing to drive engagement
- Analyze performance data to generate clear actionable recommendations
- Utilize AI tools like ChatGPT to create ad variations and improve workflow efficiency
- Coordinate with project management and creative teams to maintain launch schedules
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