Project Manager (Marketing Mix Modelling)
New
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Experis Manpower GroupMarketing Analytics
Warszawa, PLContractSenior
Salary23520 - 25200 PLN per hour b2b currencySource=original; 5136 - 5503 CHF per hour b2b currencySource=conversion; 5447 - 5836 EUR per hour b2b currencySource=conversion; 4676 - 5010 GBP per hour b2b currencySource=conversion; 6339 - 6792 USD per hour b2b currencySource=conversion
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Job Details
- Experience
- 10+ years
- Required Skills
- Project ManagementMarketingStakeholder management
Requirements
- 10+ years of relevant experience.
- Strong understanding of marketing mix modelling, econometrics, and media effectiveness to interpret results and challenge vendors.
- Extensive programme/project management experience within complex international organizations.
- Proven ability to influence senior stakeholders without formal authority.
- Financial acumen with experience building business cases and tracking value realization.
- Experience establishing new capabilities is preferred.
- Experience working in retail or FMCG environments is preferred.
- Experience managing analytics vendors or RFP processes is preferred.
Responsibilities
- Define and champion the business vision and value proposition of MMM across the organization.
- Lead the end-to-end programme delivery, including planning, milestones, risks, dependencies and governance.
- Own business-side data requirements, ensuring the right data is sourced to answer strategic marketing questions.
- Manage senior stakeholder relationships across Marketing, Finance, Procurement, country teams and analytics functions.
- Drive the learning agenda and adoption of MMM insights to support investment decisions.
- Coordinate the build-out of the MMM team and align all contributing functions into one operating model.
- Ensure strong governance, reporting and issue resolution throughout the transition programme.
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