Senior Lifecycle Marketing Manager
New
J
JobgetherB2C Growth Marketing
Based in RomaniaFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisCRM
Requirements
- Demonstrated experience scaling CRM programs and personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or customer lifetime value.
- Strong B2C consumer growth background, ideally within a high-volume subscription business where CRM has a direct and measurable impact on revenue.
- Hands-on ability to build segments, customer journeys, experiments, campaign logic, and performance analyses.
- Strong analytical and experimentation skills, including the ability to translate user behavior into growth hypotheses and validate results through testing, control groups, attribution, and incrementality.
- Comfortable working in fast-scaling environments without a fully established playbook, with a strong sense of ownership, prioritization, and execution.
- Excellent English communication skills and the ability to collaborate effectively with technical, creative, commercial, and cross-functional stakeholders.
- Comfortable working with products powered by uncensored AI models and content.
- Experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce is a strong advantage.
- Experience with token, credit, virtual-currency, bonus, or repeat-deposit business models is desirable.
- Previous experience building or significantly redesigning CRM operations in a rapidly scaling organization is a plus.
- Demonstrated use of AI to improve marketing analysis, personalization, experimentation, or content development is an advantage.
Responsibilities
- Own the end-to-end CRM lifecycle strategy and execution, covering onboarding, first purchase, repeat purchasing, retention, and reactivation.
- Analyze behavioral data to identify points of disengagement, conversion opportunities, purchasing barriers, and opportunities to increase customer lifetime value.
- Design and optimize onboarding, abandoned-payment, promotional, offer, and follow-up journeys that improve conversion from registered users to paying customers.
- Develop segmentation, personalization, messaging, and timing strategies designed to increase purchases, repeat engagement, retention, reactivation, and LTV.
- Build and run structured experiments, measure incremental impact, identify winning approaches, and continuously turn learnings into new growth opportunities.
- Work hands-on with CRM campaigns by creating segments, journeys, campaign logic, testing frameworks, and performance analyses.
- Partner with Product, Data, Engineering, and Creative teams to improve CRM tooling, tracking, messaging, offers, reporting, and channel capabilities.
- Help establish and evolve a scalable CRM playbook that can support rapid growth and a large, globally distributed user base.
- Use AI tools where appropriate to enhance analysis, personalization, experimentation, and content development.
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