Senior Director, Demand Generation
New
E
ExperianInsurance Marketing
United StatesFull-TimeDirector
SalaryUSD 176036 - 316865 / year
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Job Details
- Experience
- 10+ years of experience in performance marketing or growth
- Required Skills
- Project Management
Requirements
- 10+ years of experience in performance marketing or growth.
- Proven experience managing vendor relationships.
- Proven experience launching and scaling new channels.
- Knowledge of personal lines insurance industry and competitive landscape.
- Demonstrated analytical and project management skills.
- Ability to travel as required.
- Experience with demand forecasting and budget allocation.
Responsibilities
- Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners.
- Design structured test-and-learn frameworks and build pilot strategies for exploratory channels.
- Manage a large marketing portfolio across multiple channels to drive growth.
- Improve execution standards and standardize processes across channel owners and performance marketing teams.
- Partner with analytics to improve targeting, segmentation, and lead scoring.
- Manage demand forecasting and scenario planning to inform growth strategy and budget allocation.
- Establish experimentation frameworks and partner with Product to guide marketing UX testing.
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