Digital Demand & Activation Manager
S
SecureIQB2B Marketing
Philippines. Singapore. Thailand. Pakistan. India, Australian business hours (AEST) 9 AM - 5 PMFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years of experience
- Required Skills
- Data analytics
Requirements
- 3+ years of experience in digital demand generation, performance marketing, or a related role.
- Strong hands-on experience building and managing digital campaigns directly in advertising platforms.
- Experience with paid media and performance marketing.
- Deep understanding of B2B audience segmentation, ICPs, and targeting.
- Experience creating and optimizing B2B landing pages and conversion journeys.
- Experience with automated email and/or LinkedIn outreach.
- Strong analytical skills with the ability to interpret metrics like conversion rate and lead quality.
- Confidence working with designers and providing commercially focused feedback.
- Excellent written and verbal English communication skills.
- Experience using data to make informed decisions on budget allocation and testing.
- Strong ownership of the full campaign management lifecycle.
Responsibilities
- Set up, manage, and optimize paid media campaigns with a focus on Taboola.
- Develop B2B audience strategies and manage campaign budgets.
- Monitor performance across impressions, clicks, engagement, and conversion costs.
- Run structured tests on creative, audiences, and campaigns to improve results.
- Build and manage automated email and LinkedIn outreach sequences.
- Manage landing pages from brief to launch and ongoing optimization.
- Support content-led B2B campaigns and ensure digital activity translates to sales handover.
- Analyze campaign performance to produce reporting and commercial recommendations.
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