Senior Performance Marketing Manager
New
M
Mellow SleepConsumer Brands
Remote, India, Async with 4 hours overlap between 9 AM to 1 PM ESTFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4-7+ years of hands-on Meta media buying
- Required Skills
- Data AnalysisShopifyBudget management
Requirements
- 4-7+ years of hands-on Meta media buying experience for D2C or consumer brands.
- Direct experience managing $300K+/month in Meta spend, with seven-figure monthly experience preferred.
- Proven track record of scaling an account while maintaining or improving efficiency.
- Deep fluency in Meta advertising tools including Advantage+ Shopping, CAPI, and DPA.
- Expertise in post-iOS-14 measurement and blended-metric performance analysis.
- Strong data reconciliation skills using Meta, Triple Whale (or equivalent), and Shopify.
- Experience designing and running rigorous creative testing frameworks.
- Strong written communication skills for concise, data-driven reporting.
- Proficiency with AI tools in daily workflows.
- Comfort working in an async environment with specific EST overlap requirements.
Responsibilities
- Define and execute the Meta media plan, including monthly and quarterly spend and efficiency targets.
- Manage budget allocation across campaigns, product lines, and funnel stages based on contribution margin.
- Perform daily account operations, including launch/scale/kill decisions and anomaly detection.
- Design and execute a creative testing framework with defined hypothesis and documentation.
- Reconcile performance data across Meta Ads Manager, Triple Whale, and Shopify for accurate reporting.
- Collaborate with Creative, CRO, and Finance teams to align on LTV, CAC, and landing page performance.
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