Head of Marketing
New
L
Lean MarketingMarketing
USAFull-TimeSenior
Salary120,000 - 160,000 USD per year
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Job Details
- Required Skills
- HubSpotNotion
Requirements
- Deep expertise as a HubSpot power user (automations, segmentation, dashboards, workflows).
- Proven competency in paid acquisition and managing CAC responsibility on platforms like YouTube, Meta, and LinkedIn.
- Hands-on experience building funnel pages, flows, and tracking directly in HubSpot.
- Skilled in funnel architecture and Conversion Rate Optimization (CRO).
- Fluent in data analytics tools including GA4 and Hyros.
- Experience in content leadership, steering creative teams to produce high-quality assets.
- Proficient in project management using Notion for sprint planning.
- Technical fluency in automation tools such as Zapier and Make.
- Experienced in working with a strong-willed founder to maintain strategic alignment.
- Demonstrated ability to own metrics, defend numbers, and drive predictable revenue.
Responsibilities
- Own and optimize cold traffic strategy across Meta, Google, and YouTube.
- Build and optimize conversion funnels (VSL-to-booking, webinar, self-liquidating offers) in HubSpot.
- Develop multi-channel campaigns across paid ads, email, LinkedIn, and influencer channels.
- Lead the marketing team, including videographers, copywriters, and RevOps support, using Notion and Slack.
- Manage the marketing budget and P&L to scale spend responsibly while maintaining ROAS.
- Run weekly syncs with Sales to align on lead quality and improve close rates.
- Use data from HubSpot, Hyros, and GA4 to identify funnel leaks and propose performance improvements.
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