Marketing Automation Specialist
New
B
Byte&KiteDigital Marketing
Fully remote across US time zones, US time zonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- A/B testingHubSpotCRM
Requirements
- 2+ years of experience in marketing automation, email marketing, CRM, or digital marketing.
- Hands-on experience with platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Klaviyo, or similar tools.
- Strong understanding of customer lifecycle marketing, segmentation, lead nurturing, and marketing funnels.
- Experience building automated workflows and analyzing campaign performance.
- Strong analytical and problem-solving skills with attention to detail.
- Ability to translate marketing objectives into practical automation workflows.
- Strong written and verbal communication skills.
- Ability to manage multiple campaigns and projects independently.
Responsibilities
- Build and manage automated email campaigns, workflows, nurture sequences, and customer journeys.
- Develop audience segments and personalization strategies based on customer behavior, lifecycle stage, and business goals.
- Configure lead nurturing, scoring, routing, and follow-up workflows in marketing automation and CRM platforms.
- Create and optimize email templates, forms, landing pages, and other automation assets.
- Monitor campaign performance, engagement, conversions, and funnel progression.
- Conduct A/B testing of messaging, subject lines, timing, segmentation, and automation paths.
- Maintain data quality, workflow logic, integrations, and campaign documentation.
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