- Lead the end-to-end execution of integrated marketing campaigns across email, social, digital, and event channels.
- Own email marketing administration including setup, segmentation, and automated workflow management.
- Manage coordination with creative partners and external agencies to ensure on-brand and timely deliverables.
- Update and optimize website content to improve user experience and support ongoing campaigns.
- Execute paid and organic social media strategies to drive brand awareness and traffic.
- Coordinate end-to-end logistics, promotion, and lead capture for webinars and in-person events.
- Maintain martech platform health, track campaign impact, and identify process improvements for lead quality.
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