Digital Marketing Specialist
S
ScaleSourceDigital Marketing
Mexico. Guatemala. Honduras. Nicaragua. El Salvador. Dominican Republic, Monday–Friday, 9am–6pm (Pacific, Central, or Eastern)Full-TimeMiddle
Salary1,250 - 1,500 USD per month
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Job Details
- Languages
- English
- Experience
- 2-5 years
- Required Skills
- Adobe PhotoshopHTMLCSS
Requirements
- 2-5 years of experience managing end-to-end digital marketing campaigns.
- Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Proficiency in Adobe Photoshop and Premiere for creative asset editing.
- Experience managing email or SMS campaigns using Klaviyo or Mailchimp.
- Fluent written English proficiency.
- Reliable high-speed internet access for consistent communication.
- Strong punctuality and accountability in managing campaign results.
- Proactive monitoring and troubleshooting of campaign performance.
- Basic understanding of SEO or Google Analytics/SEMrush is a plus.
- Experience with basic HTML/CSS for email templates is a plus.
Responsibilities
- Plan, launch, and adjust paid campaigns on Meta, Google, and LinkedIn based on performance metrics.
- Work with writers and designers to prepare and optimize ad copy and creative assets.
- Build and execute email and SMS campaigns in Klaviyo or Mailchimp with A/B testing for engagement.
- Utilize AI tools like ChatGPT to draft content and accelerate campaign execution.
- Analyze campaign performance data and provide actionable reports for ongoing adjustments.
- Coordinate with cross-functional project teams to ensure campaign timelines and deliverables are met.
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