- Build and configure marketing emails in HubSpot Marketing Hub using drag-and-drop and custom HTML/HubL templates.
- Create and maintain reusable, modular email templates and custom modules.
- Implement personalization tokens, smart content, and dynamic audience segmentation.
- Develop responsive HTML emails optimized for major clients like Gmail, Outlook, and Apple Mail.
- Set up, QA, and deploy automated nurture sequences and one-time campaigns.
- Execute pre-send QA including link, UTM, rendering, accessibility, and spam checks.
- Manage A/B testing for optimization of subject lines, CTAs, and layouts.
- Monitor deliverability metrics, sender reputation, and prepare performance reports.
HTMLCSSA/B testing