Product & Content Marketing Specialist / Manager
I
IntellectMental Health Benefits
Malaysia. Philippines. Indonesia. SingaporeFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- SEOCRM
Requirements
- Strong product-marketing judgement with demonstrated experience in positioning, messaging, or go-to-market strategies.
- Excellent hands-on writing and editing skills with a portfolio showing personal contribution.
- Commercially minded with understanding of how enterprise buyers evaluate solutions.
- Ability to work independently as an owner to identify gaps, set priorities, and deliver projects.
- Experience with website publishing and managing content through a CMS.
- Solid understanding of on-page SEO fundamentals and interest in emerging AI search opportunities.
- Ability to execute customer marketing via CRM and email tools for segmentation and workflows.
- Confidence in working with experts to draw insights from research and translate complex subject matter.
- Organized with the ability to manage competing priorities across commercial, product, and clinical teams.
- Motivated by the mission to make mental healthcare accessible.
Responsibilities
- Build buyer and competitive insight through customer conversations and sales feedback to define buying priorities.
- Own positioning, differentiation, and value propositions for digital products and enterprise solutions.
- Lead marketing planning for solution launches, including target audiences, messaging, and sales readiness.
- Research, write, and edit sales decks, case studies, white papers, and campaign content.
- Manage website content via CMS, applying on-page SEO fundamentals and testing AI-powered search visibility.
- Collaborate with clinical teams to translate research into credible evidence for buyers.
- Plan and execute customer lifecycle programs including onboarding and engagement journeys using CRM tools.
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