CRM Program Marketing Manager
New
E
ExperianData and Technology
United StatesFull-TimeManager
SalaryUSD 80237 - 139077 / year
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Job Details
- Experience
- 7+ years
- Required Skills
- A/B testingCRMData analytics
Requirements
- 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area.
- Experience delivering communication programs at an enterprise scale.
- Experience measuring campaign performance and using results to guide campaign decisions.
- Experience working with cross-functional teams such as product, marketing, and analytics.
- Experience managing multiple CRM or digital communication initiatives with overlapping deadlines.
- Bachelor's degree in marketing, business, communications, or a related field.
Responsibilities
- Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
- Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches.
- Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics.
- Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings.
- Coordinate CRM plans with product launches, performance goals, and broader business initiatives.
- Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement.
- Support multi-channel communication programs that align business goals with customer needs.
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