Director, Demand Generation
New
C
Capital OneSaaS Marketing
United StatesFull-TimeDirector
SalaryUSD 187,300 - 213,700 / year
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Job Details
- Experience
- At least 10 years in B2B marketing, including at least 5 years in Software or SaaS demand generation.
- Required Skills
- SalesforceSaaSHubSpotCRMData analytics
Requirements
- At least 10 years in B2B marketing.
- At least 5 years experience in Software or SaaS demand generation.
- Demonstrated experience owning pipeline and revenue outcomes.
- Strong understanding of modern marketing technology (CRM, marketing automation, attribution, BI).
- Experience with ABM platforms, paid media, and demand analytics.
- Demonstrated leadership, hiring, and coaching skills.
- Proven ability to communicate strategy and results to executive leadership.
- Understanding of funnel metrics, cohort analysis, and pipeline economics.
- Experience operationalizing AI in marketing workflows.
- Experience marketing to technical buyers or in data, cloud, or security categories.
Responsibilities
- Build and own the end-to-end demand generation strategy mapped to the full buyer journey.
- Translate revenue targets into quarterly pipeline plans and forecasts.
- Execute integrated, full-funnel campaigns across digital, ABM, webinars, and content syndication.
- Build a scalable demand engine leveraging modern MarTech and AI.
- Govern marketing-to-sales SLAs, lead routing, and pipeline inspection with Sales leadership.
- Mentor and grow a high-performing team while managing the demand generation budget.
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