Director, Demand Generation
D
DispatchEnterprise Software, SaaS
Permanent residence in the US and reside in one of our registered statesFull-TimeDirector
Salary$160,000 - $170,000 annually
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Job Details
- Experience
- 5–10 years
- Required Skills
- SalesforceLead GenerationCRM
Requirements
- 5–10 years of marketing experience with specific focus on demand generation and program definition.
- Hands-on experience building marketing programs from an early stage.
- Proven track record of managing a marketing function or team.
- Analytical, first-principles thinker capable of diagnosing and prioritizing marketing channels.
- Strong written communication skills with the ability to turn technical concepts into compelling brand narratives.
- Demonstrated ability to own strategy and targets for sales-style teams (e.g., BDR, SDR, inside-sales).
- B2B SaaS experience preferred.
- Experience in field service, home services, or enterprise software is a plus.
Responsibilities
- Assess Dispatch's market situation to determine optimal focus for paid, organic, and email acquisition channels.
- Own the marketing automation and CRM stack while managing a measurable pipeline in partnership with sales.
- Conduct testing and analysis to identify high-converting segments, use cases, and messaging.
- Build a content engine to support demand generation, including website copy, case studies, and thought leadership.
- Lead BDR team strategy and targets, aligning outputs with broader demand generation objectives.
- Define processes, reporting, and KPIs for the marketing function.
- Manage an existing marketing team member and oversee future departmental growth.
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