Director of Demand Generation
New
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MISUMI AmericasManufacturing Solutions
Remote - USAFull-TimeDirector
Salary155,000 - 185,000 USD per year
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Job Details
- Required Skills
- Lead GenerationBudget management
Requirements
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
- Demonstrated ownership of multi-channel growth strategies with accountability for revenue impact.
- Strong analytical ability with experience in experimentation, attribution, and funnel analysis.
- Ability to run high-tempo experimentation cycles across channels, messaging, and conversion points.
- Capability to operate independently in ambiguous environments, prioritizing speed and learning.
- Proven ability to partner effectively with sales and build alignment across cross-functional teams.
- Experience tailoring acquisition strategies by ICP, industry, and buying persona.
- Experience developing creative assets and working with content and design partners.
- Strong communication skills and a mindset focused on iteration and measurable impact.
Responsibilities
- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels.
- Manage, align, and forecast acquisition budgets with a clear ROI framework.
- Develop the acquisition roadmap and identify new opportunities for scaling.
- Partner with sales to maintain quality standards for MQLs and ensure proper follow-up.
- Track and report on KPIs including MQLs, signups, new accounts, and revenue.
- Oversee the creation of ads, landing pages, and content to support demand generation.
- Manage relationships with external agencies and vendors.
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