Director, Demand Generation
D
DispatchSoftware, SaaS
Dispatch fully accommodates remote work, as long as you have a permanent residence in the US and reside in one of our registered states.Full-TimeDirector
Salary$160,000 - $170,000 annually
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Job Details
- Experience
- 5–10 years
- Required Skills
- SalesforceCRM
Requirements
- 5–10 years of marketing experience with a specific focus on demand generation and program definition.
- Proven track record of managing a marketing function or team from an early stage.
- Hands-on experience managing a demand-generation or marketing function is required.
- Analytical, first-principles thinking approach to diagnosing marketing channels and tactics.
- Strong written communication skills to turn technical/operational value into brand narratives.
- Startup-tested operator comfortable building programs with limited resources.
- B2B SaaS experience is preferred.
- Experience in field service, home services, or enterprise software is a plus.
- Experience managing a team on a sales-style compensation plan is a plus.
Responsibilities
- Assess Dispatch's situation from first principles to determine marketing focus across paid acquisition, lifecycle, and organic channels.
- Own the marketing automation and CRM stack while managing a measurable pipeline in partnership with sales.
- Identify target segments, use cases, and messaging through testing and analysis to inform product positioning.
- Build a content engine including website copy, case studies, and thought leadership.
- Lead BDR team strategy and targets, working in close alignment with the BDR team lead.
- Manage an existing marketing team resource and define future team scaling needs.
- Establish processes, reporting, and KPIs to measure demand generation performance.
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